Hang Ten Surf Wax Packaging
Hang Ten Surfwax is a brand that sells surf wax, a product used to prep surfboards before entering the water. The target audience for Hang Ten consists of surfers from their mid-teens to mid-thirties, so the design is youthful and incorporates an image of the ocean. Photography is an element not often found in packaging. An image will draw the customer in and create a more realistic experience, bringing the waves to them.
The aesthetics of this overall design are based on Southern California‘s surf culture. Waves are the priority of the target audience, as surfers are innately drawn to the ocean and its motion. The design incorporates colors found at a beach sunset: the tan of the sand, the orange of the sunset, and the deep teal of the water. These colors combined with eye-catching movement directs the eye to the logo, which uses a san-serif type paired with a hand written font for an authentic, beachy vibe.