CocoRose Boutique is a trendy boutique located in Old Towne Orange, California that caters to a female audience of mid-teens to late-twenties. The boutique was in need of new photography, banner designs for the website, e-mail blasts, and more. While some elements cater to different campaigns such as Black Friday or festival themed, all of the imagery and design work flow effortlessly to create a look that is youthful, unique look.
The typography used for these designs aims to propel the youthful, trendy atmosphere of the boutique. Font trends such as brush lettering are used with a mix of layered elements of watercolor and photography. The majority of the colors in the design comes from the photography, while the typography occasionally uses hints of color found within the imagery. CocoRose’s original logo and brand colors are used.